Globalization and heritage revival in the Gulf: An anthropological look at Dubai Heritage Village more2002. Journal of Social Affairs (UAE), Vol. 19, No. 75 (Fall), pp. 277-306 |
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Sulayman Khalaf I j University of Sharjah
Globalization and Heritage Revival in the Gulf:
An Anthropological Look at Dubai Heritage Village
William Granara I Harvard University
Extensio Animae: The Artful Ways of Remembering "Al-Andalus"
Kathryn Dobie I Norih Carolina A&T State University
James Grant I Ameritan University of Sharjah
Michael KnudStmp i I American University of Sharjah
Attitudes and Perceptions of the Role of Wasta in the
Professional Life of Gulf Residents
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Journal of Social Affairs
Volume 19 Number 75 Fall 2002
Slilayman Khalaf I University of Sharjah
Globalization and Heritage Revival in the Gulf:
An Anthropological Look at Dubai Heritage Village
William Granara I Harvard University
Extensio Animae: The Artful Ways of Remembering "Al-Andalus"
Kathryn Dobie I North Carolina A&T State University
JameS Grant I American University of Sharjah
Michael KnudStrup I American University of Sharjah
Attitudes and Perceptions of the Role of Wasta in the
Professional Life of Gulf Residents
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A Refereed Quarterly Journal Published
by the Sociological Association of the UAE
and the American University of Sharjah
P.O.Box: 26666 Fax: (971-6) 5585066
E-mail: nmourtada-JSA@aus.ac.ae
.Globalization..arid.Heritage.Revival in the Gulf:
An Anthropological Look at Dubai Heritage Village
Sulayman Khalaf *
"Welcome ...you are at the bosom of the heritage village to sniff
the scent of the genuine patrimony of the UAE. Wishing you a pleasant time"
Written on a large mural poster at the gate of Abu Dhabi
Heritage Village, opened in May 2001
Viewed within the contexts of oil-propelled, globally driven, fast paced cultural change, the
Gulf societies are becoming increasingly concerned with the preservation and invention of
national cultures. In the UAE this national concern is currently translated into the
expanding phenomenon referred to locally as heritage revival (ihya al-turath). Invented
cultural traditions, new heritage institutions such as historical villages and museums,
cultural festivals like camel racing and pearl-diving, renovation of historic buildings as
well as support for expressive folk culture, constitute an expa?iding national heritage
industry. This paper provides an ethnographic description and comparative ethnological
analysis of Dubai Heritage Village in the UAE as a case study to illustrate a cultural
process occurring within the wider Gulf. The reconstructed culture in this lieritage village
represents an ethnographic window to explore how local/global variables, elements and
agents enmesh and juxtapose in their interplay to produce old/new culture as an essential
ingredient for imagining political community. The constructed culture of Dubai Heritage
Village is analyzed within the contexts of oil economy, rapid modernization, nation-
building, globalization and increasing multicidturalism}
• Associate Professor of Anthropology, University of Sharjah, UAE
1. A preliminary draft of this paper was presented at a conference on "Globalization and the Gulf,"
Institute of Arab and Islamic Studies, Exeter University. 2-4 July 2001.
Journal of Social .Affairs | Volume 19, Number 75, Fall 2002
Sulayman Khaiat
The ongoing process of heritage revival (ihya' al turath) in the oil-rich Arab
Gulf as a national cultural and ideological enterprise is not a negation of
globalization, but rather an affirmation of it." Since globalization threatens
indigenous cultures, a national cultural revival gains credible rationale, as
well as particular symbolic meaning and ideological capital. Equally
important, this national revival fosters politico-cultural support that
generates its continuous production.
Over the last five decades oil, the global commodity par excellence has
integrated the economies, societies, polities and cultures of the Gulf
within the global network in forceful ways. As a process, globalization
manifests itself within the oil-rich Arab Gulf societies in interconnected
ethnoscapes, technoscapes, financescapes, mediascapes, idioscapes as
well as servicescapes and militaryscapes. These "scapes" represent
dynamic forces that have generated profound changes in post-oil Gulf
society and culture. Citizens of the Gulf readily acknowledge that
globalization has accelerated modernization of their traditional societies,
built the oil-welfare state and allowed them to attain the consumer-based
141 r. o "good life." Yet this same globalization process, and here lies the
dialectical paradox, is perceived as threatening to their authentic (asil)
local Arab cultural identity. Therefore, nationals of the Gulf express
generalized ambivalence toward this globalization of their culture, and
voice both content and discontent with globalization.
With the speed of such oil-propelled, globally driven cultural change
the leaders are becoming increasingly concerned with the preservation of
their threatened national cultures. In the UAE this national concern
translates into an expanding phenomenon of heritage revival {ihya al-
turath). Invented cultural traditions, newly built heritage institutions,
such as heritage villages and museums, cultural festivals like annual
camel racing and commemoration of pearl diving, renovation of old
historic buildings, as well as support for expressive folk and popular
culture constitute an expanding national heritage industry. This study
uses the Dubai Heritage Village in the United Arab Emirates as an
ethnographic case to illustrate a cultural process occurring within the
2. Ronald Robertson, "Mapping the Global Condition: Globalization as the Central Concept," in M.
Featherstone (ed.) Global Culture: Nationalism, Globalization and Modernity (London: Sage, 1990), pp. 15-30.
Globalization and Heritage Revival in me Gulf:
An Anthmpolo«;K\il Look at Dubai Heritage Village
wider Gulf. The revived and constructed culture displayed in the Dubai
Heritage Village is documented and analyzed as an invented tradition
within the contexts of globalization and other sub-processes such as oil
economy, rapid modernization, nation-building, and increasing multicul-
turalism.
The Global and the Local: a Theoretical Note
The rapid social change in the Gulf cannot be explained outside the
dynamics generated by new oil wealth and the larger globalization
processes. The flow of oil as a vital and strategic global energy resource on
a large commercial scale has intensified the economic integration of the
Gulf region within the global network in ways unparalleled in other
Middle Eastern countries. The rapid accumulation of oil wealth in the
coffers of new oil-Gulf states has also empowered these societies to
embark on a highly accelerated modernization. The rapid integration of
post-oil Gulf societies within the global system is evident in the flows of
strategic resources such as oil, migrant workers, technological know-how, 15 | r. t
finance and other globally oriented corporate services. The once small
traditional societies are now transformed beyond recognition.
In explaining transformation of Gulf societies, globalization theory goes
beyond inadequacies and limitations frequently leveled against materialist
theoretical perspectives that emphasize unequal economic exchange.
According to Albrow, "globalization refers to all those processes by which
the people of the world are incorporated into a single world society/ a global
society." Globalization is not only an economic phenomenon, and is best
viewed as multiple processes occurring simultaneously. Accordingly,
3. Field work research for this paper was undertaken intermittently from 19% to 2001. However, more
intensive research was conducted during 2001 at the Dubai Heritage Village. 1 am grateful to many
informants in the DHV, and in other heritage-related institutions, who generously cooperated in
facilitating my research. I would especially like to acknowledge Abdullah Hamdan bin Oalmouk, the
Director of DHV. for his time and willingness to accomplish this research.
• My thanks and appreciation go to the two anonymous reviewers for their detailed and constructive
comments which facilitated my revision of this paper.
4. Cited in )an N Pieterse. "Globalization as Hybridization," in M. Featherstone. S. Lash and Roland
Robertson (eds.) Global Modernities (London: Sage, 1995), p. 45.
SuJavman Khalat
Pieterse writes that "globalization may be understood in terms of an open-
ended synthesis of several disciplinary approaches."3
Appadurai operationalizes the multiple processes of globalization in
what he terms "disjuncture and difference in the global cultural
economy " He identifies five processes, or 'global cultural flows' which
he labeled "ethnoscapes, technoscapes, financescapes, mediascapes, and
idioscapes."6 Appadurai further elaborates:
the suffix -scape allows us to point to the fluid, irregular shapes of these
landscapes, shapes that characterize international capital as deeply as they do
international clothing styles. These terms with common suffix-scape also
indicate that these are not objectively given relations that look the same from
every angle of vision but rather, that they are deeply perspectival constructs,
inflicted by the historical, linguistic and political siruatedness of different sorts
of actors: nation-states, multinationals, diasporic communities, as well as
subnational groupings and movements...and even intimate face-to-face groups
such as villages, neighborhoods, and families.7
i6| r.r hi global cultural flows "people, machinery, money, images and ideas"
now follow increasingly different paths, travel with different speeds,
and are viewed by local cultures and agents with different attitudes.
Thus, they receive different reactions from peoples and cultural
communities across the world.8
Globalization, as advanced by Pieterse, also means increasing "cultural
hybridity" and "global milange," and according to Robertson combines
both the global and the local. It also refers to "space-time compression."9
It both widens and deepens our "imagined worlds" as well as the cultural
global flow of the five scapes Appadurai identified as constituents of the
global scene. Yet models of globalization are relevant only when the
macro processes are contextualized within the particularities of local
society and culture.
5. Ibid p. 45.
6. Arjuri Appadurai, Modernity at Large: Cultural Dimensions of Globalization (Minneapolis: University of
Minnesota Press, 1998). p. 33.
7. Ibid., p. 33.
8. Ibid., p. 37.
9. David Harvey, The Condition of Postmodernity (Oxford: Blackwell. 1989).
Globalization and Heritage Revival in the Gulf:
An Anthropological Look at Dubai Heritage Village
While some argue that globalization is antithetical to the nation-state
and ultimately will weaken the state as it loses much of its traditional
roles, this is not the case of the oil-rich Gulf states. On the contrary, the
new material economy supports traditional and redefined structures of
these oil nation-states that also reside in the new global condition. The
particularities of the emerging Gulf oil-states are control of the national
society's wealth, control of national development and also the benevolent
patronizing of citizens while at the same time they are enmeshed within
the world global system. Globalization has actually enhanced the power
and hegemony of the state. Moreover, the Gulf oil state, contrary to the
expected globalization trend, continues to assume wider and greater roles
rather than withering. This relates to the economic-political and social
particularities that operate at multiple levels.
The ongoing global cultural flows are quite visible in contemporary Gulf
societies. If we, for example, pull away the global constituents of
ethnoscapes in Kuwait or the UAE, the present society in its current form
would collapse. Soon after liberation of Kuwait in 1991 global corporations,
agencies and migrant laborers were invited back in large force. 17 | r. r
Gulf society as an emerging structure differs in marked ways from both
developed capitalist societies or those of the developing Third World.10
Gulf society exemplifies the "dual characteristics of rapid economic
modernization, yet remaining traditional in the politico-legal and cultural
dimensions."11 These two dominant features affect how people react to the
various forces of globalization. More importantly, this dual characteristic
affects how the society reproduces its own heritage and other cultural
institutions that shape what Lofgren calls "the cultural praxis of national
identity formation."12 The interplay between the local particularities and
global forces represent fluid dynamic "contexts" within which cultural
institutions, such as heritage villages, are produced and reproduced,
invented and reinvented.
10. Sulayman Khalaf. "Gulf Societies and the Image of Unlimited Good," Dialectical Anthropology, 17:1
(1992), pp. 225-243.
11. Sulayman Khalaf and Saad Alkobaisi "Migrants Strategies of Coping and Patterns of
Accommodation in the Oil-rich Gulf Societies: Evidence from the UAE." British journal of Middle Eastern
Studies. 262 (1999), p. 274.
12. Quoted in Robert Foster, "Making National Cultures in the Global Ecumene." Annual Reviews of
Anthropology, 20 (1991), p. 238.
siil.n m.in Khabf
Accelerated Social Change in the Gulf
Pre-oil Arab Gulf countries were sparsely populated, inhabited by small
pearling, trading and herding communities, which were only lightly
urbanized and mostly poor. This general picture changed very fast as
petro-dollars began pouring in the various Gulf States during different
decades of the second half of the twentieth century. In her description of
this profound urbanization in the oil-rich Gulf, Abu-Lughod wrote,
"Seldom has the world seen a more striking in situ experiment of instant
urbanization and hot-house forced social change."1"1
In the UAE, as my case in point, some of the most modem cities in the
world, notably Abu Dhabi, Dubai and Sharjah, have been built almost in
their entirety during the last three decades. The once small towns of mud-
wall construction were forced to burst out of their old shells. Commercial
districts lie near ports and the suburbs have expanded in the desert, where
residents enjoy air-conditioned spacious villas, staffed with servants and
maids, expensive cars and a consumer existence with the latest furniture
styles and fashions. English is the general language spoken widely now in
the UAE. This atomized, car-dependent growth of the Gulf cities into the
desert has uprooted the natives away from their traditional intimate sea-
oriented neighborhoods within sight of the sea only one generation ago. It
created a rupture in the local life partem and their historical memory of
their social self. Thus, the nostalgia for the sea and the old mud-walled,
tightly-nucleated neighborhood has greatly intensified. The rapid transfor-
mations—economic, demographic, political and socio-cultural-have
generated the need to preserve and display the past.
The past is so recent in the Gulf that it has a real and living effect on the present.
There was no need for museums until a few years ago, as anything which might
have been put on display was in daily use in people's homes or work places and
the whole point of museums is to show foreign cultures or past glories. Now all
that is changing, the old ways are dying out, the memories are dimming, the old
men who knew it all are disappearing. The time has come to catch the fleeting
13. J. Abu-Lughod. "Urbanization and Social Change in the Arab World," Elastics, 50300 (1983). pp. 227-8.
Globalization and Heritage Revival in the Gulf:
An Anthropological Look at Dubai Heritage Village
past before it fades, so that museums are being founded, books written, scenes
painted.
As the Gulf societies are becoming increasingly enmeshed within the
global system, there are expressions both of contentment with the
achievement of the rapid development of material life and also increasing
discontent about the potential loss of cultural identity- For example, in the
UAE the new globalized lifeways are perceived as a serious threat to
Emirati traditional national identity. Regarding the "ethnoscape," the
nationals have become a minority in their own homeland, constituting
less than 20% of the total population.15 They are now overwhelmed by a
huge immigrant workforce. According to current unofficial sources, the
projected population of the UAE will reach 5 million in the year 2005 with
the nationals constituting a much lesser percentage than at present. Daily
newspaper articles express that the nationals fear their own culture and
welfare are now under siege. They also perceive that new social problems
and malaise have been brought about by migrants.16 The new unbalanced
population carries gloomy warnings for the future of an Emirati
homeland. One is the loss of identity (fuqdan al-haweyyah), so that the
Emirati culture is now global (hatha balad alami)}7
Dubai Heritage Village
As a case in point of how to manage both a global and local identity, I
analyze now how Dubai Heritage Village (DHV) is constructed as a living
museum in which cultural representations and displays are organized,
thematized and presented to viewers as discourses of Emirati national
14. John Bullock. The Gulf. A Portrait of Kuwait, Qatar. Bahrain and the UAE (London: Century
Publishing.1984), p. 139.
15. M. Al-Mansour, "Population and Urbanization in the United Arab Emirates" Emirates Society (Al-
Ain. UAE: UAE University Publications. 1996), pp. 168-189 (in Arabicl and Frauka Heard-Bey, "Labour
Migration and Culture: The Impact of Immigration on the Culture of the Arab Societies of the Gulf,"
paper presented at BR1SMES Conference. Oxford. July 1997.
16. Mohammad Al-Mur, National Aspirations (Shanah. UAE: Dar Al Khaleej Publications, 1999, in
Arabic), Mohammad Al-Mutawa', "The Image of Immigrants Through the Emirates' Press," journal of
the Social Sciences (Kuwait), 25:3 (1997), pp. 127-142 (in Arabic), and Mater Juma'a, "Will the Latest
Decisions Help in Solving the Population Composition?" Al Khaleej. 18 June 2001, p. 15.
17. Al-Mur, National Aspirations, p. 9.
Sulayman Khalaf
culture. Viewed this way, DHV is a cultural complex of invented
traditions, that is, a historically revived heritage in the form of an outdoor
museum. This material and behavioral discourse (with both elderly and
young Emiratis performing in traditional costumes) provides an
ethnographic window through which we can explore analytically how
local/global variables, elements, and agents are enmeshed and
juxtaposed in their total interplay to reinvent and produce old culture as
requisite for an imagined (political) community in Anderson's18 sense of a
created nationalism with an imagined past.
Modern Emirati national culture is historically recreated to provide a
sense of identity for their imagined national community. Historical
recreation involves, among other things, the invention of traditions.
Invented tradition means
a set of practices, normally governed by overtly or tacitly accepted rules and of
a ritual or symbolic nature, which seeks to inculcate certain values and norms of
behavior by repetition, which automatically implies continuity with the past. In
fact, where possible they normally attempt to establish continuity with a suitable
historic past.
The need for the invention of traditions, as conceptualized by Hobsbawm,
occurs more frequently when rapid transformation of society weakens or
destroys the social and economic patterns for which old traditions have
been designed. This process also occurs when such old traditions and
their institutions are not sufficiently adaptable and flexible within the
newly emerging societal context.
Dubai Heritage Village was founded in 1996 by the EHibai Society for
Heritage Revival and the Emirates Society for Pearl Diving. It is located in
the heart of old Dubai in the Shindagha neighborhood along the northern
shore of Dubai Creek. It stretches for about 400 meters in a prime
waterfront setting, particularly visible by sight-seeing cruises along the
Creek: a privileged location giving it a beautiful promenade waterfront.
The Creek divides Dubai city almost in the middle; it varies in width from
18. Benedict Anderson. Imagined Communities (London: Verso, 1991).
19. Eric Hobsbawm and Terence Ranger (eds.), Tlie Invention of Tradition (Cambridge: Cambridge
University Press, 1997), p. 1.
Globalization and Heritage Revival in the Gulf:
An Anthropological Look at Dubai Heritage Village
200 to 400 meters, and is about ten kilometers in length. At the back of the
Village runs a busy highway leading to the Shindagha Tunnel.
The Village had a modest start with few areesh houses built out of
woven palm tree branches. In 1997 the ruler of Dubai, Shaikh Maktoum
Bin Rashid Al Maktoum, decreed the building of a traditional village of
local design and material. While it took only three months to complete
construction, some restoration of nearby historical buildings still
continues. Also, the building of additional structures and improvement of
facilities in the Village have been continuous since it was founded. The
complex consist of two parts: the Heritage Village (al qarya al turatheyya)
and the Pearling Village (qaryat al ghous). Adjacent is the original mud-
walled compound of the Shaikh Rashid Al Maktoum family, with its four
wind towers. The Village replicates a quarter (free}) of old Dubai as well as
houses of the mountain communities of Ras Al-Khaimah and the Bedouin
(Bedu) of the desert, twenty shops, four exhibition halls, an outdoor
theater with stage, a traditional food section and several empty
courtyards for folklore troupe performances.
The Diving Village also has a theater in its middle courtyard and a 211 m
permanent diving exhibition in the form of painted murals, photographs
and diving gear, as well as eight shops, a traditional food restaurant and
a dozen or so miniature pearling boats placed in different locations.
A large empty space overlooking the Creek is usually used for folklore
performances. It is signified by a sail thirty meters high, which is raised
during major festivals. The complex also has four restored mosques.
Finally, as modem amenities for tourists, there are three restaurants and
numerous food stalls. The Village also has parking for about 1500 cars.
The Dubai government decided in 1997 to switch the Village away from
under the administrative auspices of the Dubai Municipality to the Dubai
Department of Tourism and Commerce Marketing (DTCM). This is
headed by Shaikh Mohammed Bin Rashid Al Maktoum, the Crown Prince
of Dubai Emirate and the UAE Minister of Defense, who is a dynamic
developer of Dubai as a city of global commerce and business. He is
equally known for his love for the Emirates national heritage and its
preservation. The DTCM vision aims to make the Dubai Heritage Village
a leading tourist attraction in the UAE and the wider Gulf as well. It is
anticipated that this will, in rum, stimulate travel, shopping and promote
Sulavman Khalaf
Map above shows the location of DHV on the Northern side of Dubai Creek
22 T5V
Map shows location of the Heritage Village (A) and the Diving Village (B)
on the large Shindagha Conservation Project
Globalization and Heritage Revival ir\ the Gulf;
An Anthropological look at Dubai Heritage Village
Dubai's growing tourism industry. This new outlook toward marrying
heritage and tourism called for a new administration staff, which was put
in place in 1997. However, the old heritage and pearl diving societies
remained to work under the new administrative organization.
The enhanced functions of DHV were launched during the National
Day celebrations of 2nc^ of December 1997, when the inaugural cultural
events were performed in the newly constructed theater. The celebrations
were modest compared to today's large festive spectacles; they were
confined to folklore performance troupes, children's competitions and
the display of traditional hospitality, such as offering visitors traditional
coffee and dates, and perfuming their clothes by incense burning.
By 1998 the Village transformed its identity from simply a
neighborhood of preserved historical buildings and replicas of old Dubai
into a 'living museum' (mathaf hey) in which Emirari history is recreated,
performed and displayed by living actors. The new mission was given its
first expression in two events, in December 1998 National Day
celebrations and again in March, accompanying the month-long Dubai
Shopping Festival. These are now established as invented local/global 23 | mi
traditions attracting tens of thousands of visitors daily, thus promoting
Dubai city as the Gulf's shopping paradise. Performative celebrations are
enacted in the village with the same enthusiasm and elaborate rituals
during the two religious holidays of Eid El Fitr, at the end of Ramadan,
and Eid Al Adha, to celebrate the end of al haj (pilgrimage) to Mecca.
For the Dubai Shopping Festivals of 1999 and 2000, DHV provided
month-long cultural performances, which made it the most popular
entertainment venue in the city. Unlike most heritage villages or theme
parks in the West, DHV does not charge an entry fee. It is an open-door
museum for everyone, nationals and non-nationals alike. About 40-50,000
visitors came to it every day during the two Shopping Festivals. National
Day (Al Eid al-Watani) and the two religious holidays (Eid El-Fitr and Eid
al-Adha) brought in even larger crowds.
In constructing the traditional way of life, designers, architects and
heritage curators selected what was to constitute authenticity, along with
particular replicas, stage sets, ethnological objects, and actors. The
question of selectivity responds to limitations to bring a whole history on
stage. Thus when we reconstruct culture we are bound to make
Sulavman Khalal
fragments, and display fragments. "The artfulness of the ethnographic
object is an art of excision, of detachment, an art of excerpt."20
Accordingly, we assess the instillation of "ethnographic fragments" in
reconstructing museum cultures.
The DHV uses the "in situ" approach in its art of installing and
displaying Emirati traditions and culture. According to Kirshenblatt-
Gimblett, the "in situ" approach
entails metonymy and mimesis. The art of mimesis, whether in the form of
period rooms, ethnographic villages, recreated environments, reenacted rituals,
or photomurals places objects, or replicas of them, in situ. In 'in situ' approaches
the instillation enlarges the ethnographic object by expanding its boundaries to
include more of what was left behind, even if only in replica. In situ approaches
tend toward environmental and recreative displays. At their most mimetic, 'in
situ' instillations include live persons, preferably actual representatives of the
cultures on display.
The "in-context" approach to installation is minimally used in DHV. These
establish a theoretical frame, a perspective for viewers. They offer
explanations, guidance and historical background on excavation, collection,
ownership of artifacts, and conservation of the objects on display.
The continuing development of DHV is reflected in the expansion of its
administrative staff as well as in the number of craftsmen and other
employees. Currently the Village has ten full-time administrative staff
who are supervised by the general manager.- The village also employs
ten men and women skilled in traditional crafts. They perform arts and
crafts at a leisurely pace on stage to illustrate the two former dominant
modes of economic life: the desert Bedouin pastoralist mode and the
pearl-diving/sea-trading mode. In addition, the village employs a
caretaker for the animals (a few camels, donkeys and horses), a handyman
20. Barbara Kirshenblatt-Cimbletl. Destination Culture: Tourism. Museum and Heritage (Los Angeles.
University of California Press, 1998), p. 18.
21. Ibid., pp. 19-20.
22. The manager of both the Heritage and Diving Villages is Abdullah Bin Dalmouk, a young national
from Dubai who had some university education in the USA. He is very enthusiastic about the Village
and heritage in general. Numerous awards and certificates decorate his office, given in recognition of
his dedication. His administrative staff comprises an executive manager, an administrative assistant, a
secretary, four tourist guides and two office assistants.
Globalization and Heritage Revival in the Gulf;
An Anthropological Look at Dubai Heritage Milage
for general maintenance, a traditional guard (mtarzi), two electricians, and
eight cleaners. During the main tourist season, the mild weather months
from October to April, around ten additional craftspeople are hired.
However, an additional 70 employees are recruited during the busy
Shopping Festival in March, comprising 20 additional cleaners and 50 for
miscellaneous activities, such as those illustrating domestic life (cooking
and baking etc.) as well as performing traditional arts and crafts. In the
hot and humid months from May to early October, the village as a living
museum goes into hibernation. Only two restaurants and a cafe along the
Creek provide some signs of life during the evening.23
Traditional performing arts (turathi) are performed by five troupes of
musicians and dancers from the Emirates and other Gulf states, such as
from neighboring Oman, Bahrain and Saudi Arabia. These troupes
perform daily during the Shopping Festival, National Day and Eid
celebrations, and also at weekend evenings during the tourist season,
from four o'clock in the afternoon until eleven o'clock at night.24
The cultural themes represented in their dance and music encompass the
desert Bedouin, agricultural oasis and pearl-diving communities. These 251 Mt
constitute the three basic modes of production of pre-oil life in the Gulf. The
fees of these performing groups vary according to the musical repertoire
and the size of the troupe. The seven groups cost around US$ 10,000 each
day. But it is these colorful and vibrant actors of heritage, with their
poetry, songs, dances, music and glittering swords that get center stage
and attract the large crowds who look with wonder and obvious
festive enjoyment.
Most of the dancers and musicians in these troupes are attracted to
them because of their personal interest in preserving their past. They are
23.0ne restaurant has 140 tables providing dining space for more than 600 customers at a tune. With its
creek view and open-air seating arrangement, it is a popular venue for dining. Also the DHV rents out
space during the Shopping Festival to six temporary fast food outlets to providea vanety of light snacks
for visitors, such as kebabs, falafel, burgers, chips, sambusas. popcorn, juices, soft drinks and water
Even children are entertained in a mini funfair located at the Village's northern corner.
24. Sometimes 50 - 70 dancers and singers are needed to perform al harbeyya. the razfa and al'ayaala. These
are traditional war dances in which performers wear distinct local folklore costumes, which add diversity
to the Village stage. Seven different groups of popular folk arts {junoon slia'bcyyah) perform in differen!
locations, which enhances the festive spirit. Their main musical instrument is a goatskin bagpipe (u/-
liabbanl. DHV also hires around 25 professional entertainers, such as acrobats, jugglers, monocyclists,
clowns, stilt walkers and magicians, who are mainly recruited from European countries for the Festival.
Sulayman Khalaf
quick to say, "He who has no past has no present." Most of the male
performers are employed in the public sector, where they finish around
two o'clock in the afternoon, thus freeing them to pursue their heritage
activities whenever opportunity calls. For many of them it is a pastime
and an occasional part-time job, particularly as a numbers of Emirati
families hire them to celebrate traditional weddings.
The Cultural Discourses of the DHV
Reconstructed culture is basically a representational virtual world. The
force of representational culture lies in the explicit and/or implicit
meanings, messages and discourses it drives to viewers. Cultural
discourses are located within numerous constructs built in the village,
especially in ethnographic fragments and displays that lend credence to
this invented heritage village.
To delineate the various cultural discourses embodied in the displays at
the DHV, I outline the activities of the month-long heritage celebration
26|nr program during the annual Dubai Shopping Festival. The cultural
activities are described in the order in which they appeared.
Events at Dubai Heritage Village, March 1st - 31st 2001
1. Arabian Bedouin Lifestyle Festival. This lasted the entire month. It
included Egyptian, Yemeni, Libyan, Jordanian, Sudanese, Mauritanian,
Algerian and UAE Bedouin activities, such as costumes, animals, food
preparation, weaving and tent displays in their usual contexts.
2. Nine Bedouin weddings were performed which attracted huge crowds
of locals and expatriates.
3. The First Traditional Poet's Festival, consisting of four evening sessions
of poetry, each featuring three poets. Three Emirati women poets gave
one of the sessions.
4. A traditional Emirati wedding attracted thousands of onlookers and
was publicized in the local media. The Emirati couple was rewarded with
a three-day honeymoon at the Burg Al-Arab hotel (about $1000 a day) by
the Dubai Dept. of Tourism and Commerce.
Globalization and Heritage Revival in the Gulf:
An Anthropological Look at Dubai Heritage Village
5. An exhibition of photographs on "Reflections from the past" during
the first week.
6. An exhibition and auction of rare coins during the second week.
7. Dubai Men's College displayed their degree programs and their
importance to the future of the UAE for one week.
8. Portraits of former notables were exhibited in the courtyard of Shaikh
Saeed's house during two weeks.
9. A seminar on the early educational missions in the UAE for one day.
10. Demonstrations of boat building for the month.
11. A seminar on the role of early merchant settlers in Dubai.
12. An exhibition of Arabian horses, one month.
13. An exhibition of traditional Arabian jewelry, one month.
14. Falconry exhibits, one month.
15. Exhibition of vintage cars, one month.
16. Art exhibition, one month.
17. Dance/music by Emirati heritage groups, one month.
18. Dance, music and song by a Yemeni group, three weeks.
19. Dance, music and song by a Saudi group, three weeks. 27 | rnt
20. Traditional souq of 28 shops which sell gifts related to Gulf
heritage, one month.
21. Handicraft shows, demonstrated by about 80 people who roleplayed
traditional Emirati life, one month.
22. Traditional breads and pastries. Around 20 Emirati women use small
gas fires to make traditional breads and pastries, which are sold on the
spot, one month.
23. Traditional food competitions, one month.
24. Police Cavalier Show, 12 horsemen in Emirati dress parade every
evening with the national flag, one month.
25. Performance of traditional children's games, one month.
26. Parachuting shows, one hour before sunset, about 15 parachutists
descend slowly to the village, with their parachutes in the design of
the UAE flag.
27. Exhibition of miniature pearling and fishing boats, one month.
28. Giving money and gifts (eiydia) to children on the first day of Eid.
29. Pearl event, visitors buy a bag of oyster shells and watch as they are
opened to see if they have pearls.
Sulavman Khalaf
For promotion the DHV seeks commercial sponsorship for special
events. For example, it was the venue for an entry into the Guinness
Book of Records for the world's largest biriyani rice dish cooked in one
saucepan, which was sponsored by the local hotels. The daily
newspaper commented:
Biggest birivani dished out: a 7,379 strong crowd devours 1,885.4 kg jumbo
concoction at Heritage Village. Delicious smells wafted across the Dubai Creek
and drove crowds to distraction last night as the world's biggest biriyani was
concocted and served at the Heritage Village ... The 1,885.4 kg dish, including
600kg of chicken, complete with saffron, ginger and buckets of chili was so big
that it even broke its own record. The gigantic saucepan had to be winched into
position by crane and took 3 hours to warm thoroughly. A team of 35 chefs, 10
25
stewards and 70 servers then worked to distribute the enormous dish.
The Nostalgic Discourse
281 n> As a whole, the DHV is a monument of national nostalgia. Museums
function as machines to transform time into space, as a reservoir of social
memory. The DHV creates vivid representations for the Emirati visitors
to capture and, in a sense, to experience their past. Thus the DHV is
constructed as a living museum to invent traditions; it is a national
cultural project to construct the group memory. These "traditions,"
whether old or new, are performed and displayed at the village according
to specific annual events. As we have seen from the list of events during
the festivities of Dubai Shopping Festival, the objectification of memory
here activates and engages "memory" by immersing the audience in a
"relived" experience. Yet Emirati heritage performances and displays are
performed in a living theatre by actors who perform primarily for
themselves, and secondly for tourists. The actors become living signs of
themselves, involved in the construction of historical memory. This
enactment is essential for modern Emiratis to imagine how their present
25. Gulf News. March 31st 2001, p. 9.
26. MasaoYamaguchi, "The Poetics of Exhibition in Japanese Culture." in Ivan Karp and Stephen
Lavine, eds., Exhibiting Cultures: Tlte Poetics and Politics of Museum Display (Washington: Smithsonian
Institution Press, 1991).
Globalization and Heritage Revival in the Gulf:
An Anthropological Look at Dubai Heritage Village
political community came to be the way it is—present customs have
forerunners which can be identified in the living theatre.27
Nostalgia essentializes and idealizes the past. This tendency explains
why poets, heritage enthusiasts, state agents and national leaders portray
their former societies as closely-knit communities with strong morality.
The enactment of nostalgia as a national politico-moral discourse serves
the present political community and is manifest in the many statements
made by national leaders justifying present policies in terms of the past.
State institutions display such statements on large framed murals in their
receptions halls. For example, excerpts from "The Sayings of His
Highness Sheikh Zayed bin Sultan Al-Nahyan, President of the State" are
used to idealize and moralize the Emirati past. They see the present in the
past, for example, "We are an old nation (Umma) that is rich in its heritage
and spiritual values" and "A nation that has no past is a nation without
present and has no future. Our nation, praise be to Allah, was rich in its
glorious past, and its shining civilization which struck deep roots in this
land through long periods of time." Due to the immense respect Shaikh
Zayed instills among Emiratis, his statements are highly valued currency 291 i\-
and inspire imagining the past from the present political relationships. This
is especially true in constructing genealogies of the UAE ruling families.
The nostalgic discourse critiques global modernity that is now
sweeping across the Gulf region. Nostalgia represents disenchantment
with aspects of contemporary Gulf society. A nostalgic condition occurs
widely when societies lose their "communal relations, the emergence of
associational patterns or interaction and the development of a market
which maximized the naked economic tie between human beings."28 The
27. Sec Khalaf, "Gulf Societies." p. 70 for a comparative example of the construction of the "theatre of
nostalgia" from Kuwait. During Kuwait's 25th National Independence Day celebration in 1985, the
Ministry of Information built the Kuwait Seaman's Day (yoiim al-behaar Al-Kmoaiti) in which pre-oil sea
life in the old town of Kuwait was replayed.
"The make-believe reenactment of old sea economic activities (such as ship building, fishing, return
from pearling, washing clothes in the sea, the little shops, the water carriers) were performed in great
detail. Thousands of Kuwaitis flocked to take themselves into a journey in that museum, or stage set, of
their recent past. It was evident from the reactions and comments, particularly of those of youth and
young adults, that this journey into their own reconstructed past was similar to going through an old
family album. One tries hard, as he gazes through the yellow pictures of the dead, to identify some
impressions which may help him relate to his own present self and the world he now inhabits."
28. Bryan Tumor, Orientalism, Postmodernism and Globalism (London: Routledge, 1994), p. 121.
Sulayman Khalai
30 I TAA
Emirati (turathi) folklore troupe perform al ayaala traditional war dance. Wind towers and a
large sail, representing Emirati cultural symbols are seen in the background
Globalization and Heritage Revival in the Gull:
An Anthropological Look at Dubai Heritage Village
31 I TAA
Elderly men from the mountain region in the UAE performing as cultural actors
displaying their traditional arms and attire
Suiayman Khalaf
nostalgic discourse becomes, in a sociological sense, an expression of
humans alienated from their folk communities which they recollect in
romanticized ways, as the time of close proximity of friends and relatives,
and the place of social warmth and cultural intimacy.
Nostalgia is also a critique of the globalized society in general. The oil-
rich Gulf societies have become culturally pluralistic, highly motorized, and
more secularized. This pluralization and commercialization tend to
fragment worldview, values and practices into more compartmentalized
lives in a much larger society. The nostalgic discourse is quite evident in
contemporary Gulf literary production. This is not surprising as literature is
universally regarded as the mirror of life. The alienating aspects of the Gulf
modem city are depicted vividly in Abdul Rahman Munif's five-volume
novel, Cities of Salt. In his description of Harran, which is supposed to
represent the new oil-driven Gulf city, he laments that the old town has lost
its soul, its quality as a neighborhood and a homogenous community.
Once upon a time Harran was a town of fishermen and returning travelers. But
now the town belongs to no one. Its people have no common features, they are
from all races. They have come from everywhere ...Languages live next to
languages, colors live next to colors, and religions next to religions. Wealth in it
and beneath it is different from all types of wealth. Harran does not resemble any
other city. It does not resemble itself.29
The Educational Discourse
A primary rationale for heritage revival projects in the UAE is to educate
the young nationals about the cultural lifeways of their forefathers. The
awareness of how their ancestors struggled to survive in a harsh land and
how they accepted and defended their homeland (al-watan) should inspire
the young Emiratis to greater coinrnitment to defend and promote their
home and nation abroad. The expression of this politicized dimension of
the DHV educational discourse is often implicit. However, in certain
signs, inscriptions and other nonverbal representations political messages
appear explicitly. Such political language is characteristic of emerging
29. Abdul Rahman Munif. Muden al-MiOi (Cities of Salt! (BaghdadiAl-Maktaba Al-Alamiyya, 1986), p. 182.
Globalization and Heritage Revival in the Gulf:
An Anthropological Look at Dubai Heritage Village
nation-states and tends to be prevalent and infiltrate other cultural repre-
sentations. DHV utilizes both the in-situ and in-context approaches of
museum instillation and display to enhance its ability to engage and
educate visitors about the Emirati heritage and its history at large. The
role-playing of cultural activities displayed by scores of actors, artisans,
craftsmen, dancers and musicians not only educate viewers but also
generate evocative imaginings of the past.
Display descriptions in both English and Arabic guide the viewer to
understand and contextualise cultural fragments, photos and reconstructed
replicas within Emirati historical socio-economic and political contexts.
Displays are used extensively in the village's two museums: Shaikh Saeed
Al-Maktoum House (fully restored in 1986 and opened as a Heritage
Museum in 1996) and the Village's small archeological museum. The village
nowadays receives increasing numbers of nationals, expatriates and foreign
tourists, as well as school and university students. During the mild winter
season two or three bus loads of school children arrive every week. As he
walks, looks, hears, reads and smells his way through the constructed
Emirati culture, the visitor will learn about the Bedu (Bedouin) desert mode 33 I TA-1
of life, the pearling and sea-trading lifeways, and the life of the mountain
people, such as the Shahooh tribes in Ras Al- Khaimah. He will also see
items from the rich archeological past of Dubai and be given a historical
synopsis of the Al Maktoums, Dubai's ruling family.30
The organizers, under a poster saying "Win a pearl," have piled on a
large table small plastic bags containing oyster shells, to be bought by
visitors and cut open on the spot. Large numbers of visitors have actually
won pearls during the month-long festivity, prompting the Gulf News to
write, "It is raining pearls at the Diving Village. Lady Luck has smiled on
1125 visitors who have won pearls at the Diving Village in Shindagha."31
30. As an illustration, the following is a description in the pearling life exhibit:
"During a hard diving voyage that usually takes four months, divers dive deep in the Gulf to collect
oyster shells. After collection they open them with a sharp knife to bring out the pearls inside. The
pearls have various colours, shapes, types and value; they were sold to the pearl merchants (tawwashl.
The pearls were behind the wealth of the coastal people, supporting their economic life, and helped
them to develop a relatively high standard of living."
31. Gulf News. March 30th 2001, p. 8.
Sulavman Khalal
A walk through the reconstructed old Dubai (Fereej al-Hadher) provides
information on medicinal herbs and the folk healers who employed the
traditional Arab methods of al-hujamah and al-kai (al-wasem). The visitor
can talk to those old practitioners and see how they used to treat patients.
In another section are miniature houses of palm leaves and barasti (al-
areesh), complete with women in traditional costume who make various
breads and sweets. Veiled women will also be seen involved in traditional
arts and crafts, with traditional food and coffee piled in front of them to
encourage visitors to sample and enjoy. The visitor is informed through
watching the role-play of locals reenacting their culture, through his
participation and conversation with actors, and through reading special
descriptions around the village.
The visitor to the Village's small archeological museum is given a
brief general statement on a poster, written in Arabic and English, telling
him about Dubai's five thousand years of history. It heralds the past as
a precursor to Dubai's entrepreneurial present, with trade connections
to far away places.
Dubai - Five thousand years ago the Emirate of Dubai witnessed the emergence
of civilization. The archaeological excavations and field surveys at several
archeological sites such as Al-Sufouh, Al-Qusais, and Jumaira have all led to the
uncovering of very important landmarks of civilization. These proved that the
Emirate of Dubai (presently one of the most active markets in the world)
participated since pre-historic times in establishing human civilization in the
Gulf, and proved that the old inhabitants of Dubai were not isolated from other
centers of civilization. Dubai achieved good progress in the fields of arts,
construction, agriculture, and industry. It had trade and intellectual relations
with Mesopotamia, Iran, Bahrain, Baluchestan and the Indus Valley.
Undoubtedly further excavations will provide more historical information about
this land and its inhabitants.
32. Al wasem is cautery, while al hujama. as described in the Village, is a treatment that transfers
congested blood from the lungs to the chest wall by using bull horns open from both sides. The wider
side of the horn is placed on the area of pain, and the air is sucked out. This process is repeated
frequently until blood is collected away from the area of pain
Globalization and Heritage Revival in the Gulf:
An Anthropological Look at Dubai Heritage Village
The Political Discourse
DHV is an important arena upon which Emirati historico-political culture
is produced and reproduced throughout the year. With its language,
theatre and rituals, political culture is celebrated with great intensity
during important days, such as the National Day. Since nations are
basically cultural products and "nationalism is a cultural process of
collective identity formation,"3, then living museums become agencies
that contribute to the making of nationhood through a collective political
identity. The construction of DHV supports raison d'etat and the formation
of Emirati identity. We have noted in our previous description how the
political discourse diffuses the nostalgic and educational discourses in
visible and disguised ways, and how they make present-day Emirati
national political culture.
The al-ittihad (union) of the seven Emirates in 1971 is the most
significant event in the creation of the UAE. A nation, however, reflects
shared culture. In spite of its recency, this event has been reinvented as a
heritage tradition. Now as a museum "exhibitionary complex," the DHV 35 I TAt
reproduces national culture linked to this important event. Throughout
the two-day public holiday the village becomes transformed into a vibrant
and colorful ritual space, in which nationals celebrate their citizenship
into a political community.
As a living museum/theatre, DHV provides an appropriate context in
which Emiratis can practice collective national imagining. It has become the
most popular theater in which significant culturo-political icons, symbols
and language are elaborated on continuously and charged with new
political vocabularies J When in 1996 the Village was first built, in a rather
moClesl furnTand hasty fashion, the heritage agents represented then by the
Dubai Heritage Revival Society raised an old fort-like gate, on which could
be found the village heritage logo, with a collection of the nation's cultural
and political symbols: palm trees, swords, the flag, a pearling dhow, waves,
a camel, falcon, book and coffee pot. Beneath were two lines of poetry in
Arabic, with an English translation:
33. Foster, "Making National Cultures." p. 235.
Sulavman Khalat
Popular Heritage Revival welcomes you
"Dignity is our slogan
Solidarity in land and in sea is our pledge
It testifies our wisdom
And the light of knowledge."
On the occasion of the 27*^ National Day celebrations in 1998, a huge fabric
mural (measuring 18x16 meters) was raised in the central square of the
DHV, along with an enlarged old photograph of the seven rulers of the
Emirates who had signed the Union Document on 2nc* December 1971.
Songs and poems in praise of the union and the national leaders (shaikhs)
are frequently broadcast through loud amplifiers. The lyrics of the
following song, entitled 'My Emirates" commemorate the occasion well.
You are the pearl; seven hands have raised you high,
You are the love melody
That we cherish in the heart
You are the song of our Gulf
You are our homeland
You are a bright light across darkness
You are a shining sun on all God's people
Long live those who developed you
And strengthened your foundations' pillars
Long live Zayed and the Shaikhs
Upon whom we depend.
They have become one hand
Instead of once they were seven
They are our pride
They are the pillars of the Union.
Globalization and Heritage Revival in the Gulf:
An Anthropological Look at Dubai Heritage Village
In addition to celebrating the birth of the nation, the political discourse
found in DHV as well as in other heritage institutions enhances the image
of the ruling families of the UAE. This discourse usually takes a poetic
form, which is the traditional expressive style of Arabia. Each year scores
of poems are written glorifying national leadership, particularly Shaikh
Zayed, the founding President of the country. The short poem that follows
is selected from scores of poems that were recited this year in DHV in
honor of Shaikh Zayed. It was sung on stage by a group of school
children. It has references to the safe return of the President from a
medical treatment he had in the States at the end of the year 2000.
O Zayed the faithful
O knight of the Arabs
May God protect Zayed
O God give him long life
Our father is the best father
Zayed made the desert flowers bloom 37 I
Zayed the protector of the environment
O God give him long life
O God protect Zayed.
The poems and other cultural aesthetics produced in the DHV portray
the national leaders as performing two important roles for the UAE as a
changing political community: as modernizing agents with wise vision,
as well as the guardians of traditional heritage and the national identity.
This second role reflects the state's generous support of heritage
villages, the building of national museums, as well as inventing
tradition. Some collective rituals and spectacles are best represented in
camel racing and dhow racing.
State power produces, appropriates, inscribes and re-inscribes heritage
knowledge and controls its modes of communications.3,1 The state's
M. Michel Foucault. Power/Knowledge: Selected Intenncws and other Writings 1972- 1977 (New York.
Pantheon Books, 1980) pp. 78-108.
Sulayman Khaiaf
extensive support for developing and propagating popular folk culture
represents an aspect of what Davis calls "statecraft," which refers to those
"processes or mechanisms whereby a state enhances its power and
authority... and promotes state formation. The notion of statecraft allows
us to infuse the concept of state formation with a dynamic element."35
According to Davis, "A strong state is one that exercises this craft and that
continues to forge emotive links with the populace over which it rules."36
Concluding Remarks:
As stated earlier, the heritage revival in the Emirates is not a negation of
globalization, but rather it affirms the rapid development of international
business and tourism within the Emirates. The DHV was initially
envisaged to serve nostalgia and as a museum of national history. Yet the
DHV reinvented itself according to what Tony Bennett terms, an
"exhibitionary complex" (museum + festival + sale).37 The Village now
attracts and engages not only nationals but also large crowds of visitors
38 I tm who come from the multi-ethnic, multi-cultural cosmopolitan city of
Dubai. The Village increasingly focuses on the festivity (al janib al ihtifaali)
of the annual national events, to entertain foreign and Emirati visitors and
people of all ages.
The DHV, however, belongs to new alternative forms of life and
thought emerging in many societies throughout the world, which
instigates museums/displays interdigitated with media, tourism, leisure,
and spectacle. At the same time, these forms of display represent self-
conscious national reinventions of heritage. Equally significant, these
alternative forms of manufacturing and exhibiting cultures are now tied
35. Eric Davis and Nicholas Gavrielides (eds.) Statecraft in tlie Middle East: Oil. Historical Memory and
Popular Culture (Miami: Florida International University Press. 1991), p. 12.
The Crown Prince of Dubai, Shaikh Mohammad bin Rashid al-Maktoum visited the Heritage Village
several times during the Shopping Festival of 2002. The ruler is keenly interested in developing heritage
within invented state-supported exhibitionary complexes such as the DHV.
36. Ibid., p. 13.
37. Cited in Arjun Appadurai and C. Breckenridge, "Museums Are Good to Think: Heritage on View in
India," in L Karp, C. Kreamer and S. Lavine, eds.. Museums and Communities: The Politics of Public Culture
(Washington: Smithsonian Institution, 1992), p. 37.
I
Globalization and Heritage Revival in the Gulf:
•\n Anthropological Lt>ok at Dubai Heritage Village
up with transnational ideologies of development, state formation,
citizenship, and most importantly, tourism and cosmopolitanism.
The product of the DHV is newly framed with revived heritage images
and scripts, as a process of manufacturing culture, spectacle and
spectatorship. There are many parallel manifestations elsewhere in the
world of cultural/historical theme parks. I have observed the sites of
Colonial Williamsburg, the Jamestown Settlement and Yorktown in
Virginia, the Plimoth Plantation in Massachusetts, Disneyland in Florida
and California, Sovereign Hill in Australia, the Pharonic Village outside
Cairo, Egypt, and numerous sites in Thailand. Comparatively speaking,
the above sites share so many features that they collectively represent an
emerging cultural phenomenon generated by global/local dynamics.
The governmental decision to place the Village administratively in the
Department of Tourism, Commerce and Marketing is significant in
redirecting and recontextualizing its role. The DTCM promotes Dubai as
a world city of global trade, business, services and finance. The Village,
accordingly, shifted focus to combine ritualized performance and display
with commerce to appeal to larger numbers of visitors. The motivating 391 ta.
idea is to promote Dubai as "the Arab World's shopping paradise." DHV
has quickly developed from a modest exhibit of archeological and
etiological relics and silent replicas of traditional life, into a living
museum where display, retailing and festivity fuse into a spectacle for all
the senses. The DHV gains greater popularity each year, with tourists and
particularly with the nationals. Reproduced culture in the Village
constantly flows through the interfaces between commerce, pageantry,
spectacle and display.
In Dubai, shopping and tourism also target the shopping malls that
display the latest consumer merchandise. Global commerce penetrates local
cultural motifs, tastes, ethnic folklore themes and exhibitionary festivals to
create new market images. Such unique imagery enhances their ability to
expand market opportunities. Similarly, purveyors of local cultures position
themselves to utilize the new globalism to revive and reconstruct
themselves. In this commercial global-local dialectic, indigenous cultural
38. Erve Chambers (ed.). Tourism and Culture: An Applied Perspective (New York: State University of New
York Press. 1997).
Sulayman Khalal
authenticity loses certain elements and aspects in the sense that the displays
become, in Robertson's words, more "glocalised production."39
The term glocalism helps us "to transcend the tendency to cast the idea
of globalization as inevitably in tension with the idea of localization.'"10
Moreover, the hybrid concept "glocalization" can be used strategically, as
in the case of DHV, to attract global visitors and promote local commerce
and marketing. The reproduction of locality incorporates global agents,
elements and modes of heritage representation. As such the DTMC,
overseeing DHV, does not share fully the recent views often expressed by
Emirati intelligentsia about the serious social and cultural threats for the
Gulf. Dubai's business elite and its rulers see global flows presenting
greater commercial opportunities.
Once I was greeted at the main gates of the Village by a dozen school
children who sang loudly in Arabic and English, "Welcome, welcome,
welcome to our visitors to Dubai. Our slogan is "One World, One Family."
Khawla (school) welcomes you into the embracing arms of Dubai." This
is the same Dubai Shopping Festival slogan of "One World, One Family."
401 tv^ its use in DrTV shows the appropriation of the global world by the local
for its own interests. This message is celebrated as "the global cultural
melange."41 On the Village stage, various children enact through music
and dance the wedding rituals of their respective countries. At the end,
the groups appear together on the stage, singing in an operetta fashion, as
one happy human family. As such, the Village does not view its
role/identity in an essentialist manner, to guard authentic Emirati
national culture. It indicates that "the other" is welcomed and celebrated
on these sacred grounds of national heritage. The Village signifies
acceptance and tolerance of global diversity, and not global cultural
homogenization ■
99, Ronald Robertson, "Glocalization: Time-Space and Homogeneity-Heterogeneity," in M. Featherstone,
S. Lash and R. Robertson, eds.. Global Modernities (London: Sage, 1995), p. 25.
40. Ibid, p. 40.
41. Pieterse, "Globalization", p. 53.
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